Given the size, complexity and rapidly changing nature of the Chinese market, it is all the more important to develop a clear understanding before making hasty decisions. However, the Chinese market is also notoriously opaque, with limited published data and much of this misleading. So how does one effectively undertake market research, all the harder when based overseas? Chopstick Club’s ‘Market Research’ service offers a solution. Put simply, with us liaising with you in the UK and an experienced China-based team working through a proven rigorous process in China, an expert team will gather the necessary data and apply its deep market expertise and analytical capabilities to turn data into critical break-thru insights.